Green Wave Enhances NIL Efforts with ASP ACADEMY
Oct 27, 2022 | General
NEW ORLEANS – Tulane Athletics announced Thursday that it will take part in an innovative program set forth by Altius Sports Partners (ASP) as part of the department's continuing effort with regard to Name, Image and Likeness (NIL).
The program – ASP ACADEMY – ensures that all institutional stakeholders are provided education, awareness, and support to maximize athlete NIL opportunities. ASP ACADEMY, specifically created to support the NIL landscape of the institutions, will offer access to ongoing education and advisory services from ASP's industry leading team for management of the developing NIL space in addition to delivery of dedicated educational workshops for institutional stakeholders.
"We are thrilled to launch ASP Academy with our initial partners to provide our services at scale," Brittney Whiteside, ASP VP of Collegiate Partnerships, said. "As we enter year 2 of NIL, schools at all levels who are making the investment in providing best-in-class NIL support services and educational resources to athletes, coaches, staff and all other stakeholders will continue to be leaders in the space."
ASP ACADEMY is an extension of ASP's program offerings, which are rooted in steering and keeping its university partners ahead of the curve and compliantly enhancing NIL activities for their athletes. As ASP implements its latest program, it will continue to support all school partners through an advisory role in addition to providing continuing innovative and strategic guidance on policy and initiatives and customized educational support.
Thursday's announcement comes one month after INFLCR and Tulane announced the creation of Wave Exchange, an easy-to-navigate platform that is a free service to both student-athletes and third parties and serves as a central location for NIL opportunities involving Green Wave student-athletes. That portal connects businesses, collectives, donors, alumni and fans with student-athletes to explore, negotiate and enter into NIL transactions with zero transaction fees for all involved.
"We are thrilled to take part in ASP Academy," said Jana Woodson, Tulane Deputy Athletics Director, External Relations. "Today's announcement represents the latest step in providing our student-athletes with the necessary resources to fully realize all of the available benefits of NIL. With ASP's assistance, Tulane Athletics will continue to move that effort forward."
The Green Wave began its focus on NIL during the summer of 2020, culminating with its launch of the Wave Brand Works program in August. The program consisted of a panel that included four personal branding, social media and marketing professionals, including Patrick Curran, co-founder of Curran Sports, Will Baggett, founder of Emergent Executives, Jim Cavale, founder and CEO of INFLCR, and David Meltzer, co-founder of Sports 1 Marketing.
About Altius Sports Partners
ASP is a leading NIL launch platform and external innovation department that delivers consulting, strategic planning, compliance support and education to its clients. An official partner of premier collegiate athletic departments and sports properties, ASP provides strategic solutions on topics ranging from NIL to the shifting landscape of employment and media rights within college athletics.
ASP currently represents athletics departments at Arizona, Arizona State, Auburn, Cincinnati, Clemson, Duke, Georgia, Georgetown, Indiana, Kansas, LSU, Marquette, Miami, Mississippi, Mississippi State, Nebraska, Nevada, Northwestern, North Alabama, North Carolina, Oakland, Oklahoma, Oklahoma State, Oregon State, Penn State, South Carolina, USC, Tennessee, Texas, Tulane, Villanova, Virginia, and Wisconsin. ASP has also partnered with Women Leaders in College Sports.
Providing all stakeholders – athletics departments, coaches, and college athletes – with resources they need to thrive in the new age of college athletics, ASP leverages its deep reservoir of sports business sophistication to help those impacted to prepare and excel. It has built a team of cross-disciplinary leaders to reach higher levels of education, higher access to opportunities and higher standards of excellence.
We Are NOLA BUILT
Tulane University is located in the city of New Orleans. It is a city built on tradition and resiliency. The lessons Green Wave student-athletes have learned through their connection with this university and city have BUILT doctors, lawyers, business leaders, conference champions, all-conference players, All-Americans, professional athletes and NCAA tournament teams. The city of New Orleans has shaped us into who we are today. We are One City. We are Tulane. We are NOLA BUILT. Check out at NolaBuilt.com.
The program – ASP ACADEMY – ensures that all institutional stakeholders are provided education, awareness, and support to maximize athlete NIL opportunities. ASP ACADEMY, specifically created to support the NIL landscape of the institutions, will offer access to ongoing education and advisory services from ASP's industry leading team for management of the developing NIL space in addition to delivery of dedicated educational workshops for institutional stakeholders.
"We are thrilled to launch ASP Academy with our initial partners to provide our services at scale," Brittney Whiteside, ASP VP of Collegiate Partnerships, said. "As we enter year 2 of NIL, schools at all levels who are making the investment in providing best-in-class NIL support services and educational resources to athletes, coaches, staff and all other stakeholders will continue to be leaders in the space."
ASP ACADEMY is an extension of ASP's program offerings, which are rooted in steering and keeping its university partners ahead of the curve and compliantly enhancing NIL activities for their athletes. As ASP implements its latest program, it will continue to support all school partners through an advisory role in addition to providing continuing innovative and strategic guidance on policy and initiatives and customized educational support.
Thursday's announcement comes one month after INFLCR and Tulane announced the creation of Wave Exchange, an easy-to-navigate platform that is a free service to both student-athletes and third parties and serves as a central location for NIL opportunities involving Green Wave student-athletes. That portal connects businesses, collectives, donors, alumni and fans with student-athletes to explore, negotiate and enter into NIL transactions with zero transaction fees for all involved.
"We are thrilled to take part in ASP Academy," said Jana Woodson, Tulane Deputy Athletics Director, External Relations. "Today's announcement represents the latest step in providing our student-athletes with the necessary resources to fully realize all of the available benefits of NIL. With ASP's assistance, Tulane Athletics will continue to move that effort forward."
The Green Wave began its focus on NIL during the summer of 2020, culminating with its launch of the Wave Brand Works program in August. The program consisted of a panel that included four personal branding, social media and marketing professionals, including Patrick Curran, co-founder of Curran Sports, Will Baggett, founder of Emergent Executives, Jim Cavale, founder and CEO of INFLCR, and David Meltzer, co-founder of Sports 1 Marketing.
About Altius Sports Partners
ASP is a leading NIL launch platform and external innovation department that delivers consulting, strategic planning, compliance support and education to its clients. An official partner of premier collegiate athletic departments and sports properties, ASP provides strategic solutions on topics ranging from NIL to the shifting landscape of employment and media rights within college athletics.
ASP currently represents athletics departments at Arizona, Arizona State, Auburn, Cincinnati, Clemson, Duke, Georgia, Georgetown, Indiana, Kansas, LSU, Marquette, Miami, Mississippi, Mississippi State, Nebraska, Nevada, Northwestern, North Alabama, North Carolina, Oakland, Oklahoma, Oklahoma State, Oregon State, Penn State, South Carolina, USC, Tennessee, Texas, Tulane, Villanova, Virginia, and Wisconsin. ASP has also partnered with Women Leaders in College Sports.
Providing all stakeholders – athletics departments, coaches, and college athletes – with resources they need to thrive in the new age of college athletics, ASP leverages its deep reservoir of sports business sophistication to help those impacted to prepare and excel. It has built a team of cross-disciplinary leaders to reach higher levels of education, higher access to opportunities and higher standards of excellence.
We Are NOLA BUILT
Tulane University is located in the city of New Orleans. It is a city built on tradition and resiliency. The lessons Green Wave student-athletes have learned through their connection with this university and city have BUILT doctors, lawyers, business leaders, conference champions, all-conference players, All-Americans, professional athletes and NCAA tournament teams. The city of New Orleans has shaped us into who we are today. We are One City. We are Tulane. We are NOLA BUILT. Check out at NolaBuilt.com.
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