Tulane Advances Departmental Operations with New In-House Positions; Expands Relationship with Altius Sports Partners
Mar 6, 2025 | General
NEW ORLEANS – Tulane University Athletics announced today the expansion of its relationship with Altius Sports Partners, and the creation of multiple in-house positions dedicated to athlete revenue and NIL. Specifically, Tulane will add an Executive General Manager (EGM) and Athlete Marketing Manager (AMM) through Altius along with an NIL sales-focused role through an additional partnership later this spring.
Altius, a leading advisor to elite collegiate athletic programs and blue-chip brands, will continue to provide strategic advisory services to Tulane through this renewed engagement. The EGM will be hired first and play a key role in facilitating future placement of the AMM and NIL sales position. These three individuals will work collaboratively with Tulane's athletics leadership team to ensure all members of the Green Wave community have the tools and resources necessary to capitalize on new opportunities amidst an evolving collegiate athletics landscape.
"We're excited to deepen our engagement with Altius, starting with our new in-house EGM role," said David Harris, Tulane's Ben Weiner Director of Athletics Chair. "This position along with two future dedicated roles will open new doors and solidify NIL programming and support for our athletes, coaches, staff, and external stakeholders as we navigate continued industry evolution."
The EGM – recruited, trained, and managed by Altius – will oversee athlete revenue and NIL efforts at Tulane, providing centralized strategy, decision-making, and execution support for critical athlete-centric issues. Key responsibilities of the EGM role will include:
"This role will lead the way in collaboratively advancing every aspect of Tulane's athlete revenue and NIL programming."
Altius is now accepting applications for the Tulane EGM position. For more details and to apply, please visit here. Further information on the AMM role and NIL sales role will be publicized at a later date.
Tulane is leading the charge in the NIL arena providing select student-athletes with exclusive NIL opportunities. By expanding access to these deals, it empowers athletes to gain valuable financial and business exposure—all while excelling in academics and sports. With a storied legacy of cultivating champions, Tulane's athletic achievements directly fuel local economic growth in Louisiana—generating new employment, boosting revenue, and elevating family incomes across our community.
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Altius Sports Partners
Since its inception in 2020, Altius Sports Partners has become a trusted strategic advisor to more than 40 Division I collegiate athletics programs, including nearly half of the P4. Through a unique blend of data-driven, creative, and practical strategic guidance, ASP College equips campus leaders to navigate the evolving landscape of collegiate athletics with confidence and precision. Additionally, ASP Brands helps blue-chip brands, including Verizon, Powerade, FedEx, and NBC Sports, develop and execute their college sports strategies and campaigns.
Media contact: press@altiussp.com
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Altius, a leading advisor to elite collegiate athletic programs and blue-chip brands, will continue to provide strategic advisory services to Tulane through this renewed engagement. The EGM will be hired first and play a key role in facilitating future placement of the AMM and NIL sales position. These three individuals will work collaboratively with Tulane's athletics leadership team to ensure all members of the Green Wave community have the tools and resources necessary to capitalize on new opportunities amidst an evolving collegiate athletics landscape.
"We're excited to deepen our engagement with Altius, starting with our new in-house EGM role," said David Harris, Tulane's Ben Weiner Director of Athletics Chair. "This position along with two future dedicated roles will open new doors and solidify NIL programming and support for our athletes, coaches, staff, and external stakeholders as we navigate continued industry evolution."
The EGM – recruited, trained, and managed by Altius – will oversee athlete revenue and NIL efforts at Tulane, providing centralized strategy, decision-making, and execution support for critical athlete-centric issues. Key responsibilities of the EGM role will include:
- Develop and maintain a sustainable NIL and athlete revenue framework that maximizes Tulane athletes' success while aligning with the university's core values and priorities.
- Collaborate with athletics leadership to craft and communicate strategies, ensuring effective engagement with departmental stakeholders such as administration, coaches, compliance, the Green Wave Club, and Tulane Sports Properties.
- Cultivate strong relationships with local, regional, and national partners—including the Green Wave Club, Tulane alumni networks, chambers of commerce, and community organizations—to unlock new business opportunities.
- Provide guidance on Tulane's corporate partner NIL strategy and collaborate with Tulane Sports Properties to establish procedures that maximize and diversify athlete commercial opportunities.
- Conduct ongoing evaluation of athlete revenue sharing strategy, budget allocation, commercial opportunities, staffing, and organizational structure to ensure Tulane is positioned for sustained competitive success.
- Offer continuous guidance to coaches, support staff, and administration to enhance individual and departmental roles, ensuring strong support for Tulane athletes amid ongoing industry evolution, including proactive contingency planning and preparation for the future business of college athletics.
"This role will lead the way in collaboratively advancing every aspect of Tulane's athlete revenue and NIL programming."
Altius is now accepting applications for the Tulane EGM position. For more details and to apply, please visit here. Further information on the AMM role and NIL sales role will be publicized at a later date.
Tulane is leading the charge in the NIL arena providing select student-athletes with exclusive NIL opportunities. By expanding access to these deals, it empowers athletes to gain valuable financial and business exposure—all while excelling in academics and sports. With a storied legacy of cultivating champions, Tulane's athletic achievements directly fuel local economic growth in Louisiana—generating new employment, boosting revenue, and elevating family incomes across our community.
                                                          ###
Altius Sports Partners
Since its inception in 2020, Altius Sports Partners has become a trusted strategic advisor to more than 40 Division I collegiate athletics programs, including nearly half of the P4. Through a unique blend of data-driven, creative, and practical strategic guidance, ASP College equips campus leaders to navigate the evolving landscape of collegiate athletics with confidence and precision. Additionally, ASP Brands helps blue-chip brands, including Verizon, Powerade, FedEx, and NBC Sports, develop and execute their college sports strategies and campaigns.
Media contact: press@altiussp.com
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